Partner Exchange 2011 - Days 4 & 5

by knudt February 14 2011 08:23
Thursday was another day of meetings, including a great meeting with part of our VMware partner team where we got into a deep discussion about our cloud strategy.  There was also a great deal of work completed toward the VMWorld 2011 VMUnderground party.  It is going to be a great party!  More to come on that.

The Partner Appreciation party occurred at the conference center Thursday night.  They had a Circe de Sole style performance, but otherwise wasn’t terribly exciting.

On Friday, I managed to attend a couple of sessions after an early morning meeting.  The first of the day was “Troubleshooting ThinApp” where we discussed the scientific method and some guidelines for troubleshooting.

The final session I attended was Mike DiPetrello’s “How to build a cloud in the real world” session.  It was a very engaging and well laid out presentation, where he described some of the approaches his cloud architect team uses.  He provided several definitions of the cloud, provided us three steps to a successful implementation, a few keys to success and some basic best practices.

Before heading for the airport, Theron Conrey and I did a little bit of souvenir shopping for our family and concluded a great week of planning for the VMWorld 2011 VMUnderground party.  If you’re going to be attending VMWorld 2011 in Las Vegas this fall, keep an eye out for upcoming announcements.  You won’t regret it.

Partner Exchange was another great VMware conference.  It had a very different feeling for me not having the ability to attend the Partner Technical Advisory Board, but no less worthwhile.  I met many new people, hung out with plenty of old friends and participated in a few hijinks, but in the end I feel like I’m a better VMware engineer and better equipped to help my customers succeed. 

Currently rated 3.0 by 10 people

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , ,

Virtualization

Partner Exchange 2011 - Day 3

by knudt February 10 2011 21:15
Partner Exchange this year had 3300 attendees (up from about 2800 last year).
 
Keynote on Wednesday started straight in with Paul Maritz, where he announced the Partner ecosystem account for $45 billion of revenue.  The big message this year is that when migrating to a cloud architecture, it’s important to support existing inefficient apps (crapplications as EMC’s Chad Sakacc terms it), but also creating applications that are built for the cloud.  He stated that Software as a Service is sneaking into corporate environments “into the environment in spite of IT, not because of IT,” similar to the way PCs did in the 1980s, which is clearly a call to get in front of customers to discuss a corporate approach to cloud computing.
 
After Maritz’s short speech “Professional summarizer” and “Chief Comedy Officer” for a day, Dale Irwin, came on stage.  He provided a very engaging and entertaining break to the typical executive speeches.  My favorite joke from his first “summary” was that there are now “more smartphones than smart people.”

Next on stage is Raghu Raghuram, Senior VP and General Manager, Virtualization and Cloud Platforms.  Though not the most engaging speaker, he shared a lot of great facts and a good vision.  Here are a few of the highlights for me:
  • Several new partner competencies, including virtualizing business critical apps
  • IT Executives are reporting that IT Management is the #4 priority for 2011, while business intelligence is the #5 priority
  • Requirements for private cloud
  • Customer facing
    • Ubiquitous access
    • Pay by consumption 
    • Selfservice
    • Service catalog
  • IT facing
    • Secure multi-ten
    • SLA
    • Management automation
    • Elasticity
    • Pooling
    • Abstraction
  • vCloud Director, released in late 2010, has had the fastest unit growth of any VMware initial release, which he feels clearly proves the popularity of the cloud
In an interesting departure from their usual keynote approach, Steve Herrod was brought on stage as a guest, rather than as the main speaker.  He announced and showed the following products:
  • vCenter Operations Standard, which will provide management and monitoring by learning what is “normal” from day to day.  It looks like a very good interface for monitoring your VM environment, but clearly competes with several ecosystem partners.
  • vCloud Director demo (both IT and customer views)
  • vCloud Connector, available this week, provides the connectivity for migrations between the public and private cloud.
Next, Tod Nielsen, VMware’s President, Application Platform, described their vision for applications within the cloud:
  • Similar cloud push from customers for applications and application development as is being seen for the infrastructure
  • VMware currently has no less than 15 SaaS applications (SalesForce, Google Apps, etc.), all of which had little to no input from the CEO.
  • App infrastructure is a $10+ billion market
  • Four pillars of PaaS
    • Curated and integrated software stack
    • Managed and updated stack
    • Engineered for scalability
    • Developer Productivity (this is what it’s all about)
  • VMware Cloud application platforms: 
    • Multi framework/language
    • Multi cloud (public, private, hybrid)
    • Run best on vSphere
  • 2.5 million developers are using the Spring framework
One really interesting product within the vFabric family discussed was Gemfire.  This product will virtualize data across different sources (i.e. databases, file systems) and provide continuous availability of this data.
 
Steve Herrod actually joined in the joking by describing his dog as “Not prietty, yips a lot, no bite…I named him Hyper-V”
 
Chris Young, the Vice President and General Manager, End-User Computing finished up the morning keynote by discussing desktops.  One chat he used was based on a question asked of CIOs: “Who will be your desktop vendor in 2010” The responses indicate that 54% chose Citrix, and 73% chose VMware.  Project Horizon should finally show up in 2011, providing SSO for SaaS and automated provisioning for new users. This will be presented as an “app Store for the Enterprise” and will provide license tracking and optimization.  He also officially announced the creation of a new certification path, consisting of three new certifications: VCA-DT, VCP-DT, and VCAP-DT.
 
I did make it to one session this day.  The topic was futures for business continuity.  Since the topics were all futures, I can’t share any details, but I will say there are some cool new features in the next release of SRM that will interest many of my customers, especially the smaller ones.
 
The rest of the day was spent in meetings with some of my company’s vendors.  There was also a bit of marketing completed for the VMUnderground WUPaaS party at VMWorld.

Currently rated 3.0 by 10 people

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , ,

Virtualization

Partner Exchange 2011 - Day 2

by knudt February 8 2011 20:19

My second day at Partner Exchange started in the EMC Bootcamp session.  There were many cool topics covered, a couple of which were “turn off the cameras” cool.  One of EMC’s long term goals is to reduce both price and complexity of their products.  This has manifested in the creation of Unisphere and the VNXe line.  The approach they are taking to target the smaller array market, which has traditionally not been a strong market for EMC, is to prioritize simplicity and cost.  On the other hand, the higher end arrays are focused on providing performance and availability.  Seems like a great approach, so I expect to see EMC make a good run at the SMB market. 

Another cool offering EMC will be providing to partners soon will be a cloud based demo lab with self service provisioning.  This is a really cool offer from EMC and will make the lives of us partners a lot nicer.

In the afternoon, I attended the first ever Partner Support Day, put on by the Global Support Services team.  It was a very interesting look into VMware’s support organization along with a lot of good troubleshooting information and best practices.  Did you know VMware has 650 people in their support organization and they answer over 300,000 questions every year?  They are distributed across the globe in Palo Alto, California; Burlington, Canada; Broomfield, Colorado; Cork, Ireland; Bangalore, India; and Tokyo, Japan and operate as a “follow the sun” call center.  The troubleshooting, best practices and storage settings deep dive are way beyond the scope of this post.

The evening was spent doing what I enjoy most at Partner Exchange, hanging out with other partners and sharing stories and strategies.  This included dinner and a little shopping at Downtown Disney and the PEX tweet-up.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , ,

Virtualization

Partner Exchange 2011 - Day 1

by knudt February 8 2011 05:11
I started my first full day at Partner Exchange in the HP Partner Bootcamp.  I’ll save you some of the more salesy/marketing information.  They started by covering some details of the infrastructure they helped build for the new Cowboys stadium.  It involves a multisite 100TB EVA, 16 BL480 blades supporting 747 POS terminals and is actually used to run over 30 businesses in more than 90 locations.  Pretty impressive.
 
The big message was HP’s Converged Infrastructure and cloud computing.  HP has five pillars they build their cloud offerings on: virtualization, resiliency, openness, orchestration, and modularization.  There is also a heavy dose of Virtual Connect, which you’ll see some pretty interesting moves with this year.  They also showed us their vCenter plugin, which can graphically represent the network connectivity of a VM, through the physical NICs, to the Virtual Connect networks, and finally out to the physical switch.
 
VMware revealed a new series of certifications based specifically around desktops.  They also announced that a beta version of the entry level exam (VCA411-DT would be offered at Partner Exchange.  Being a big vDesktop guy, I decided to go ahead and take a swing at it.  Since it’s in beta, I didn’t receive a final score, but I expect the results to be in my favor.  I didn’t find it terribly difficult (it is entry level after all).  It was all multiple choice questions that were geared to test your knowledge of managing and troubleshooting View.
 
The evening brought a world tour at Epcot.  We had about 15 people attend the VMUnderground beer tour around the world.  After a slow start (old guys who hunt and peck at one word a minute shouldn’t have jobs involving customer service and computers), we had a great time.  Thanks to everyone who came out.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , ,

Virtualization

My VCAP-DCD Experience

by knudt February 4 2011 21:33

I passed my second VCAP exam! 

I found myself writing this post while taking the exam, so I figured I should probably go ahead and put it down in bits.

The exam has been well described by several others, so I won't duplicate that.  What I will add is my preparations and own thoughts.

1. The exam was difficult to study for.  I set aside quite a bit of time to study, but towards the end I felt like I wasn't getting much out of it.  Looking at the Blueprint, it was pretty obvious that it wasn't a bunch of facts that were need as much as it was knowing how to design.  In the end, there were some questions directly related to core facts, but not many that wouldn't have turned up on the VCP.  Only a couple of times did I think "I would just look this up while creating a design!"

2. Watch the demonstration video for the exam.  It was spot on and made the first visio-like question much less intimidating then it would've been.

3. I approached the exam a bit different than I normally do.  There is question flagging and the ability to go backwards, so I decided to start with the visual questions first, since they would take the most time.  I then went backwards and did all the short multiple choice questions.  Finally, I went forward again to cover the longer multiple choice questions and any other big questions I wanted to review.  I didn't have time to review all the flagged questions, but I did finish all the questions with 4 minutes to spare (much better than I did with the VCAP-DCA).

4. You need to know the entire stack.  If you only deal with the VMware part of the environment, you'll have a difficult time.  You definitely will need to be familiar with network and storage terminology and design.  To me, this makes sense since no virtual infrastructure (and especially a cloud infrastructure) is designed in a technology vacuum.

I definitely feel this exam is exactly what it thought it should be.  It was challenging, but there were no major curveballs or questions that I felt were there as landminds.

 

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags:

VMUndergound PEX 2011 WuPaaS - Epcot Beer Tour

by knudt February 4 2011 20:24

Anyone interested in a Warm-up Party before Partner Exchange this year?  If so, we might have you covered.

We had pretty much decided not to do a VMUnderground party at PEX, but one innocent tweet about beer at Epcot by Theron led us into a mad rush of planning and has resulted in this:

Date: Monday, Feb 7

Time: 6-9 (when Epcot closes)

Place to meet: Meet in main lobby of Coronado Springs at 6pm – watch the #PEX2011BEER hashtag on Twitter for more details

What we are doing: Epcot beer tour – drink up!

 

It's a very informal get-together where we'll be heading over to Epcot's World Showcase to do a quick tour of beers (or whatever your drink of choice is) from around the world.

We were lucky enough to work quick deals with three sponsors:

 




 

What they'll cover is entrance into Epcot for the first 25 people who register here:

PEX 2011 Beer Registration

If you don't happen to be one of the first 25, you're still welcome to join us, but you will have to pay your own way into Epcot ($50/person for an after 4p pass if you're with the conference).  Everyone will be on their own purchasing drinks once we're in the park, but hey, you're getting into EPCOT!!  How cool is that!  All the sponsors ask for in return is one of your business cards.  So come equiped with 3 of your business cards, your PEX badge (you don't need to wear it the whole nite) and a little bit of scatch for your drinks. 

Thanks again to our sponsors @TrainSignal@LiquidwareLabs and @XangatiPress for helping us arrange this last minute.  An extra big thanks to @davidmdavis for going the extra mile in helping us slap it all together.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: ,

Virtualization

Latest Published Article - Using social-media platforms: A guide to the VMware community

by knudt February 2 2011 07:47

Using social-media platforms: A guide to the VMware community

2/1/2011

Are you taking full advantage of social media to help you excel as a VMware administrator?  By reading this blog, you've obviously taking some advantages, but there may be more you're overlooking.

http://searchvmware.techtarget.com/tip/Using-social-media-platforms-A-guide-to-the-VMware-community

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags:

About the author

Brian Knudtson is just a simple IT geek trying to make his way through this virtual world he's found himself in.

View Brian Knudtson's profile on LinkedIn


vExpert 2009
vExpert 2010
vExpert 2011
vExpert 2012 

TextBox

Disclaimer
The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

© Copyright 2013 knudt blog