Partner Exchange 2013

by knudt March 7 2013 08:43
I managed to weasel my way into another awesome VMware Partner Exchange conference.  This year, HP provided myself, along with another four social media darlings, an all expenses paid trip.  Thanks HP!

This year PEX seemed a bit more tame than previous years.  VMware has done a great job describing their three pronged vision (End User Computing, Software-Defined Data Center and Hybrid Cloud) publicly, so there wasn't a lot to add directly to the partner community other than to reinforce the vision and discuss some strategies.  And serve Kool-Aid.  You know I love the Kool-Aid. Much of the Kool-Aid is "inside baseball" stuff, as John Mark Troyer likes to describe it, so I won't bore you with all those details.

In my opinion, the most important announcement for the general public is a big change to the partner accreditation program.  While partner organizations have had the ability to differentiate themselves by attaining accreditations in specific disciplines like desktop virtualization, business continuity and business critical applications, until now there was no way for individuals in the organization to differentiate themselves.  There are two programs for sales and presales engineers respectively: VMware Sales Professional (VSP) and VMware Technical Solutions Professional (VTSP).  Both programs allow individuals within partner organizations earn the designation in specific disciplines (desktop virtualization, business continuity, business critical applications, etc).  This is not a certification exam, so the VTSP is not equivalent to the VCP or VCAP, but the new program VMware is rolling out will make the VTSP accreditation much more technical than it was previously.  This is an important program for the general public to understand because it can be used to identify individuals that have different competencies and/or focuses. 

I didn't make it to any session, except the HP Boot Camp.  Much to my disappointment, I didn't make any labs either (guess I'll have to push myself a bit harder to start participating in the Project Nee beta).  I ended up being pretty busy with various impromptu conversations, meetings and hanging out in the Solutions Exchange.  For those of you familiar with the VMworld Solutions Exchange, the PEX version would look like a mini version of the VMworld one: much smaller set of presenters, with smaller booths and far less swag/gimmicks. 

A couple of the conversations revealed to me some futures that I think I can take advantage of.  Unfortunately can't talk about any further than those. :)

I was also given a very healthy push by a few of the VCDXs to start the final steps of my own journey to the VCDX.  I have not officially made that decision yet, but I'm closer to pulling that trigger than I ever have been.

Ultimately, the week ended with the highlight of the trip.  Thanks to an introduction in the bar Wednesday night by Andre Leibovici, I was able to have a very awesome chat with Mark Benson, the original creator of what has evolved into VMware Horizon View.  Hoping I made a good impression!

I had originally turned down Partner Exchange this year in order to attend a different conference, until HP offered me the opportunity.  After this week, I don't think I could say no to Partner Exchange next year.  Especially since it won't be in Vegas.

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HP at VMware Partner Exchange

by knudt March 6 2013 10:25
HP provided myself, along with another four social media darlings, an all expenses paid trip to VMware's Partner Exchange conference (more coming on that).  As part of the trip, I attended the HP Boot Camp this year.  Given the fact that there wasn't an NDA required and the fact that I work for an HP Elite partner, the content wasn't anything new for me, but it was interesting to see it all together in one long blast.  Would've been even more interesting if we could have had a private boot camp where we could dig in deeper to the details.

Having worked with HP my entire career, the last five in a sales/implementation capacity, I have always been happy with the ProLiant line (even back into the Compaq days).  The network products are obviously a growing business for HP, and one they are doing pretty well with.  Storage...well...they've had their ups and downs, but I think they're on an up right now.  The HP 3PAR StoreServ 7000 is a very competitive product line and I'm excited as a partner to use it in my solutions.

All three divisions have their own issues, but the converged infrastructure team's mission is to bring them together to create unique and useful solutions.  A very interesting market right now and I really do think HP is well positioned with the proper understanding of the individual components and a good vision to put it all together.  Where HP has honestly been lacking lately is the ability to execute, both quickly and definitively.  It's a rapid market out there and that vision has to translate into quick product development that is solid from the beginning and solves true business needs.

The cool part about the sponsored trip was a one hour (could've gone for two hours) private meeting with HP, VMware and the five bloggers that HP sponsored.  We had a very frank conversation about how HP can better engage the social media community.  Another great vision for HP's future.  Hopefully they can execute on it and start to build a community as strong as the one VMware has been able to build.

A great trip. One that I am honored to have been invited into.

Big thanks to the HP/VMware alliance teams, the HP converged infrastructure team and Calvin Zito for providing me this opportunity.

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2012: A Year in Review

by knudt February 4 2013 20:29
I'm not normally one to do New Year's resolutions or "the year in review" type posts, but I felt my silence out here deserved some level of recognition...or explanation...or excuse...call it what you like.  So, if anyone is still listening here on my little lily pad in the great big Internet, here it is, my year in review.

After 3.5 years providing post-sales implementation services as a Systems Engineer, I was given the opportunity to move into a dedicated pre-sales role within my company as a Solutions Architect.  When I first started, I was lucky enough to participate fairly equally in both pre- and post-sales, often time seeing a project through from the very first meeting to the final roll-out.  I love this approach.  Unfortunately, as the years rolled on, there was more and more post-sales time and less and less pre-sales time.  When the company decided to form dedicated pre- and post-sales engineering positions, I was faced with the choice between the two, and I decided to go pre-sales.  I had no idea how much different it was to be dedicated to the role, rather than something I did between projects.

I spent a lot of 2012 trying to truly embrace this new role and wrap my brain around how sales really works.  The process took awhile due to a lot of distractions, however.  There were still projects I had to finish up that were already on my schedule and products that I had to cross train others how to do.

Just when I thought I had cleared up all the project work, we inked a deal with a new customer to provide and implement the infrastructure underlying a vCloud Director based public cloud.  I ended up being the primary systems/storage resource acting as both architect and a coordination point for the actual implementation (along with a lot of hands on and cross training).  An interesting twist happened half way through the project when this new customer of ours ended up purchasing my company, turning us into a wholly-owned subsidiary and making the public cloud we were building something we would have to sell.  It was an awesome project to be involved on and provided me a lot of insight and visibility within our new larger family.  I wouldn't have traded the experience for anything, but it did affect my ability to concentrate on learning to be a Solutions Architect.

In addition to all that, I was lucky enough to be able to attend four different conferences in 2012 (VMware Partner Exchange, HP Discover, VMworld US and VMworld Europe), participated in two in-person meetings of the VMware Partner Technical Advisory Board (PTAB), and attended two HP Tech Days (storage and Gen 8).  Being able to attend so many conferences was an awesome experience, but all these events meant additional weeks out of the office.  Many of these events were not sponsored or directly related to my job, so I am truly blessed to have an employer so willing to allow me to attend such events.  Some have questioned why I stick with a small VAR in the middle of the country when I could be working at EMC or VMware.  This is one of the reasons.

Of course, VMworld US included a little side event we like to call VMunderground.  In previous years, I've tended to hang out in the background and let my co-conspirators (and very good friends) Theron Conrey and Sean Clark lead the charge while I help out when and where they needed me.  This year, I took a more active role.  While it didn't affect my day job, it did distract me from extra curricular activities, such as this blog.

There were also many other smaller items I accomplished during the year:
- Supported several user group activities, including a big VMUG event in Omaha, the Midwest Regional VMUG in KC and the Omaha UCS user group
- Racked up 14 articles on SearchVMware.com
- Participated or presented at many company sponsored customer marketing events (e.g. lunch & learns)

Towards the end of this year, I picked up coaching duties for my daughter's Destination Imagination team.  It's an awesome program, and if you're not familiar with it, I'd encourage you to check it out here.  It's a huge time commitment, and has and will keep me distracted during the off hours as well.

Overall, a very busy year.  Hopefully that helps you understand why I've been so quiet this year on my blog (and to some extent on Twitter).

As awesome (and busy) as 2012 was, I'm definitely looking forward to 2013.  Working for a company that can deliver both on-premise product and services, as well as traditional managed services and cloud-based services opens a ton of doors and a solution set that will be hard to beat.  We're already running towards new product offerings that customers are asking for.

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Partner Exchange 2011 - Days 4 & 5

by knudt February 14 2011 08:23
Thursday was another day of meetings, including a great meeting with part of our VMware partner team where we got into a deep discussion about our cloud strategy.  There was also a great deal of work completed toward the VMWorld 2011 VMUnderground party.  It is going to be a great party!  More to come on that.

The Partner Appreciation party occurred at the conference center Thursday night.  They had a Circe de Sole style performance, but otherwise wasn’t terribly exciting.

On Friday, I managed to attend a couple of sessions after an early morning meeting.  The first of the day was “Troubleshooting ThinApp” where we discussed the scientific method and some guidelines for troubleshooting.

The final session I attended was Mike DiPetrello’s “How to build a cloud in the real world” session.  It was a very engaging and well laid out presentation, where he described some of the approaches his cloud architect team uses.  He provided several definitions of the cloud, provided us three steps to a successful implementation, a few keys to success and some basic best practices.

Before heading for the airport, Theron Conrey and I did a little bit of souvenir shopping for our family and concluded a great week of planning for the VMWorld 2011 VMUnderground party.  If you’re going to be attending VMWorld 2011 in Las Vegas this fall, keep an eye out for upcoming announcements.  You won’t regret it.

Partner Exchange was another great VMware conference.  It had a very different feeling for me not having the ability to attend the Partner Technical Advisory Board, but no less worthwhile.  I met many new people, hung out with plenty of old friends and participated in a few hijinks, but in the end I feel like I’m a better VMware engineer and better equipped to help my customers succeed. 

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Partner Exchange 2011 - Day 3

by knudt February 10 2011 21:15
Partner Exchange this year had 3300 attendees (up from about 2800 last year).
 
Keynote on Wednesday started straight in with Paul Maritz, where he announced the Partner ecosystem account for $45 billion of revenue.  The big message this year is that when migrating to a cloud architecture, it’s important to support existing inefficient apps (crapplications as EMC’s Chad Sakacc terms it), but also creating applications that are built for the cloud.  He stated that Software as a Service is sneaking into corporate environments “into the environment in spite of IT, not because of IT,” similar to the way PCs did in the 1980s, which is clearly a call to get in front of customers to discuss a corporate approach to cloud computing.
 
After Maritz’s short speech “Professional summarizer” and “Chief Comedy Officer” for a day, Dale Irwin, came on stage.  He provided a very engaging and entertaining break to the typical executive speeches.  My favorite joke from his first “summary” was that there are now “more smartphones than smart people.”

Next on stage is Raghu Raghuram, Senior VP and General Manager, Virtualization and Cloud Platforms.  Though not the most engaging speaker, he shared a lot of great facts and a good vision.  Here are a few of the highlights for me:
  • Several new partner competencies, including virtualizing business critical apps
  • IT Executives are reporting that IT Management is the #4 priority for 2011, while business intelligence is the #5 priority
  • Requirements for private cloud
  • Customer facing
    • Ubiquitous access
    • Pay by consumption 
    • Selfservice
    • Service catalog
  • IT facing
    • Secure multi-ten
    • SLA
    • Management automation
    • Elasticity
    • Pooling
    • Abstraction
  • vCloud Director, released in late 2010, has had the fastest unit growth of any VMware initial release, which he feels clearly proves the popularity of the cloud
In an interesting departure from their usual keynote approach, Steve Herrod was brought on stage as a guest, rather than as the main speaker.  He announced and showed the following products:
  • vCenter Operations Standard, which will provide management and monitoring by learning what is “normal” from day to day.  It looks like a very good interface for monitoring your VM environment, but clearly competes with several ecosystem partners.
  • vCloud Director demo (both IT and customer views)
  • vCloud Connector, available this week, provides the connectivity for migrations between the public and private cloud.
Next, Tod Nielsen, VMware’s President, Application Platform, described their vision for applications within the cloud:
  • Similar cloud push from customers for applications and application development as is being seen for the infrastructure
  • VMware currently has no less than 15 SaaS applications (SalesForce, Google Apps, etc.), all of which had little to no input from the CEO.
  • App infrastructure is a $10+ billion market
  • Four pillars of PaaS
    • Curated and integrated software stack
    • Managed and updated stack
    • Engineered for scalability
    • Developer Productivity (this is what it’s all about)
  • VMware Cloud application platforms: 
    • Multi framework/language
    • Multi cloud (public, private, hybrid)
    • Run best on vSphere
  • 2.5 million developers are using the Spring framework
One really interesting product within the vFabric family discussed was Gemfire.  This product will virtualize data across different sources (i.e. databases, file systems) and provide continuous availability of this data.
 
Steve Herrod actually joined in the joking by describing his dog as “Not prietty, yips a lot, no bite…I named him Hyper-V”
 
Chris Young, the Vice President and General Manager, End-User Computing finished up the morning keynote by discussing desktops.  One chat he used was based on a question asked of CIOs: “Who will be your desktop vendor in 2010” The responses indicate that 54% chose Citrix, and 73% chose VMware.  Project Horizon should finally show up in 2011, providing SSO for SaaS and automated provisioning for new users. This will be presented as an “app Store for the Enterprise” and will provide license tracking and optimization.  He also officially announced the creation of a new certification path, consisting of three new certifications: VCA-DT, VCP-DT, and VCAP-DT.
 
I did make it to one session this day.  The topic was futures for business continuity.  Since the topics were all futures, I can’t share any details, but I will say there are some cool new features in the next release of SRM that will interest many of my customers, especially the smaller ones.
 
The rest of the day was spent in meetings with some of my company’s vendors.  There was also a bit of marketing completed for the VMUnderground WUPaaS party at VMWorld.

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Partner Exchange 2011 - Day 2

by knudt February 8 2011 20:19

My second day at Partner Exchange started in the EMC Bootcamp session.  There were many cool topics covered, a couple of which were “turn off the cameras” cool.  One of EMC’s long term goals is to reduce both price and complexity of their products.  This has manifested in the creation of Unisphere and the VNXe line.  The approach they are taking to target the smaller array market, which has traditionally not been a strong market for EMC, is to prioritize simplicity and cost.  On the other hand, the higher end arrays are focused on providing performance and availability.  Seems like a great approach, so I expect to see EMC make a good run at the SMB market. 

Another cool offering EMC will be providing to partners soon will be a cloud based demo lab with self service provisioning.  This is a really cool offer from EMC and will make the lives of us partners a lot nicer.

In the afternoon, I attended the first ever Partner Support Day, put on by the Global Support Services team.  It was a very interesting look into VMware’s support organization along with a lot of good troubleshooting information and best practices.  Did you know VMware has 650 people in their support organization and they answer over 300,000 questions every year?  They are distributed across the globe in Palo Alto, California; Burlington, Canada; Broomfield, Colorado; Cork, Ireland; Bangalore, India; and Tokyo, Japan and operate as a “follow the sun” call center.  The troubleshooting, best practices and storage settings deep dive are way beyond the scope of this post.

The evening was spent doing what I enjoy most at Partner Exchange, hanging out with other partners and sharing stories and strategies.  This included dinner and a little shopping at Downtown Disney and the PEX tweet-up.

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Partner Exchange 2011 - Day 1

by knudt February 8 2011 05:11
I started my first full day at Partner Exchange in the HP Partner Bootcamp.  I’ll save you some of the more salesy/marketing information.  They started by covering some details of the infrastructure they helped build for the new Cowboys stadium.  It involves a multisite 100TB EVA, 16 BL480 blades supporting 747 POS terminals and is actually used to run over 30 businesses in more than 90 locations.  Pretty impressive.
 
The big message was HP’s Converged Infrastructure and cloud computing.  HP has five pillars they build their cloud offerings on: virtualization, resiliency, openness, orchestration, and modularization.  There is also a heavy dose of Virtual Connect, which you’ll see some pretty interesting moves with this year.  They also showed us their vCenter plugin, which can graphically represent the network connectivity of a VM, through the physical NICs, to the Virtual Connect networks, and finally out to the physical switch.
 
VMware revealed a new series of certifications based specifically around desktops.  They also announced that a beta version of the entry level exam (VCA411-DT would be offered at Partner Exchange.  Being a big vDesktop guy, I decided to go ahead and take a swing at it.  Since it’s in beta, I didn’t receive a final score, but I expect the results to be in my favor.  I didn’t find it terribly difficult (it is entry level after all).  It was all multiple choice questions that were geared to test your knowledge of managing and troubleshooting View.
 
The evening brought a world tour at Epcot.  We had about 15 people attend the VMUnderground beer tour around the world.  After a slow start (old guys who hunt and peck at one word a minute shouldn’t have jobs involving customer service and computers), we had a great time.  Thanks to everyone who came out.

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VMUndergound PEX 2011 WuPaaS - Epcot Beer Tour

by knudt February 4 2011 20:24

Anyone interested in a Warm-up Party before Partner Exchange this year?  If so, we might have you covered.

We had pretty much decided not to do a VMUnderground party at PEX, but one innocent tweet about beer at Epcot by Theron led us into a mad rush of planning and has resulted in this:

Date: Monday, Feb 7

Time: 6-9 (when Epcot closes)

Place to meet: Meet in main lobby of Coronado Springs at 6pm – watch the #PEX2011BEER hashtag on Twitter for more details

What we are doing: Epcot beer tour – drink up!

 

It's a very informal get-together where we'll be heading over to Epcot's World Showcase to do a quick tour of beers (or whatever your drink of choice is) from around the world.

We were lucky enough to work quick deals with three sponsors:

 




 

What they'll cover is entrance into Epcot for the first 25 people who register here:

PEX 2011 Beer Registration

If you don't happen to be one of the first 25, you're still welcome to join us, but you will have to pay your own way into Epcot ($50/person for an after 4p pass if you're with the conference).  Everyone will be on their own purchasing drinks once we're in the park, but hey, you're getting into EPCOT!!  How cool is that!  All the sponsors ask for in return is one of your business cards.  So come equiped with 3 of your business cards, your PEX badge (you don't need to wear it the whole nite) and a little bit of scatch for your drinks. 

Thanks again to our sponsors @TrainSignal@LiquidwareLabs and @XangatiPress for helping us arrange this last minute.  An extra big thanks to @davidmdavis for going the extra mile in helping us slap it all together.

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Kansas City VMUG Plans

by knudt November 17 2010 07:22

As I sit down to really dig into building labs for the upcoming Regional VMUG in Kansas City, I realize that I haven’t even mentioned it once on my blog.  I guess it is close enough now that I can spill some beans as to what we have in store.

Similar to what we did for the Omaha VMUG in March, we will be building and hosting live, hands-on labs for all attendees at the regional VMUG on December 6th (details and registration here).  My company, Vital Support Systems, is fairly well known in the Omaha market, but the market in Kansas City is much bigger so this should be a good event for all the attendees as well as for us.

Our plan is to have six different labs in two large rooms.  They will all be self-paced, so there is no need to pre-register.  Simply walk up to our lab registration desk and let them know which lab you’re interested in.  Each lab will be limited to 15 stations at one time, so there could be queuing for the more popular labs, but I don’t suspect that’ll be too big a problem.

The labs we’re hoping to have available (subject to change of course):

  • View
  • ThinApp
  • Lab Manager (yes, it’s still a viable, sellable, worth-considering product)
  • Orchestrator
  • ESXi Install & Manage
  • vSphere Shared Storage

This is a regional VMUG, so the hope is that the combination of great speakers, hands-on labs and a vendor exposition will draw people from the surrounding states.  Everyone is welcome, especially those in Missouri, Kansas, Nebraska, Iowa, Oklahoma and Arkansas.

Special thanks go to HP for helping us with the infrastructure (everything from the network switches to the thin clients) and the VMUG leaders (Ben ClaytonJim MillardJosef Adams & Jodi Shely) for giving us this opportunity. 

The labs we did in Omaha were a huge success, which I plan on repeating again, so come on out!

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VMWorld - Day 4: Something Amazing Just Happened

by knudt September 5 2010 22:13
The last day of VMWorld 2010 started with a new kind of keynote.  Instead of hearing from VMware’s senior management, we got to hear from three AMAZING innovation leaders in the user interface space.
 
First to speak was Pranav Mistry, a Research Assistant and PhD candidate at the MIT Media Lab. He gave one of the best presentations I’ve seen in a long time about his project, dubbed “Sixth Sense”.  You can see more on his site here: http://www.pranavmistry.com/projects/sixthsense/.  You have to see it to believe it.  This guy will go far with a perfect blend of intelligence and presentation skills, and I recommend watching what else he comes up with.  Even watching the keynote video and reading his site won’t give you the proper awe that the audience felt during his speech, which is one of the true values of attending VMWorld in person.

Next up was Natan Linder, a Masters student at the MIT Media Lab.  He spoke about his project, LuminAR, which is a combination of a reading lamp, a projector and a camera.  This allows for the elimination of the screen, keyboard and mouse, and allows for more direct interaction with the user interface.  The best use case he mentioned is checking an urgent email with dirty hands while cooking.  Another interesting use case is for use in retail stores where it can be used to identify an object and provide information about that object, simply by placing the item on a table.

The final presenter was Tan Le, the Co-founder and President of Emotiv Systems.  Her company has invented and is currently selling a device that can read your brain waves and translate them into actions on or off the screen.  She was also a great presenter using video clips from both Tron and Star Wars (speaking to the geekiness of her audience).  The device does require training of the software due to the unique folding of the user’s brain cortex, similar to fingerprints.  Steve Herrod joined her on stage to demonstrate the system.  She stepped him through the training of the system and he was able to lift and cause a disappearance of a box on the computer screen.

At the end of the keynote, they announced that those of us who received one of the Golden vTickets were going to receive their very own Emotiv headsets.  A very unique and much appreciated gift.  I suspect this community will develop some pretty interesting uses (vMotion with your mind?).

I finished the conference with one session and some time in the Solutions Exchange.

To summarize this year’s conference is easy: AWESOME.  I can’t remember VMWorld having so much palpable excitement, except maybe the first one in 2004 when they were announcing all the features of VI3.  This year didn’t even include any information on the next major release of their flagship product (ESX/vCenter).  The labs were a resounding success.  There were over 150,000 VMs deployed for more than 13,000 labs.  The discussions I personally had were amazing and have never been so in-depth and consistent. 

I described to someone this year that VMWorld feels like a yearly family reunion.  This year was definitely no different.  It was great to see all my old friends again.  I also really enjoyed meeting so many new people that I don’t know how I’ll spend enough time with everyone next year.

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About the author

Brian Knudtson is just a simple IT geek trying to make his way through this virtual world he's found himself in.

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